A Comprehensive Brand Makeover For One Of Colorado’s Most Famous Dude Ranches

The Home Ranch

The Mission

When one of Colorado’s most celebrated dude ranches was sold to a private owner, Lunde Creative was called in to help rebrand the ranch and tell the story of its next chapter in words, images and a pretty new website.

What We Did

  • Art directed two Western Lifestyle photo shoots

  • Developed a comprehensive brand book

  • Developed 3 new logos: 1 for each of the ranch’s new ventures: The Ranch, The Farm and the new Performance Horse program

  • Designed and developed a new Wordpress website by customizing a Divi theme

  • Developed print marketing materials for the new ventures

The Work

  • New Business Development

  • Consuting & Creative Direction

  • Lead Project Management

  • Art Direction / Western Lifestyle Photo Shoot

  • Website Design and Development

  • Copywriting and Content Development

Western Lifestyle Photo Shoot

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Brand Book

Performance Horses “Dating Profile” Photo Shoot

The new Home Ranch performance horse program required a photo shoot to highlight each of the individual horses in the Home Ranch pool. Lunde hired photogrpaher Steve Glass and art directed a photo shoot based upn the idea of a “dating profile” for each horse. They referenced the work of Annie Liebowitz.

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